Elevating brand partnerships through adaptive retail and motorsport experiences

Activation

About the project

Hugo Boss returned to the grid for the 2025 Formula 1™ season with a refreshed retail activation designed to capture the pace and spectacle of the sport. Updated in-store elements and digital assets took cues from the latest F1 car liveries and visual direction, creating an immersive brand experience that seamlessly connected performance, style and storytelling.

About the project

Hugo Boss returned to the grid for the 2025 Formula 1™ season with a refreshed retail activation designed to capture the pace and spectacle of the sport. Updated in-store elements and digital assets took cues from the latest F1 car liveries and visual direction, creating an immersive brand experience that seamlessly connected performance, style and storytelling.

The Solution

An immersive, multi-channel activation built around updated F1 liveries and season visuals, bringing the race’s thrill into Hugo Boss’s retail environments and digital spaces. Designed to deepen engagement and strengthen the emotional connection between the brand, shoppers and the sport, the activation felt fresh and relevant for 2025 while reinforcing Hugo Boss’s presence at the intersection of fashion and motorsport.

Testimonial

Working with Pod on this again for the 2nd year has been even better, smooth process & constant support. Really is an enjoyable experience

HUGOBOSS

Marketing Team

Share

Latest Projects

Transform your vision into reality

Approved vendors for:

Let’s Collaborate

Transform your vision into reality

Approved vendors for:

Let’s Collaborate